On 4 June we held our first webinar on Reputational Management given by Ann Caluwaerts. Over 51 attendees followed this Zoom session with an interesting Q&A moment in the end. Ann explained the need for your company to bind Brand, Purpose, Culture and People and through a couple of case studies demonstrated how your company’s reputation can be improved or destroyed.

Some tips for Boards on Reputational Management:

  • Start with your purpose and values
  • Think Strategically in a 360° view
  • Safeguard Authenticity
  • Dare to question things.
Reputational Management slides

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