On 4 June we held our first webinar on Reputational Management given by Ann Caluwaerts. Over 51 attendees followed this Zoom session with an interesting Q&A moment in the end. Ann explained the need for your company to bind Brand, Purpose, Culture and People and through a couple of case studies demonstrated how your company’s reputation can be improved or destroyed.
Some tips for Boards on Reputational Management:
- Start with your purpose and values
- Think Strategically in a 360° view
- Safeguard Authenticity
- Dare to question things.